PDX/WCS
An online west coast swing and dance inspired t-shirt shop and community created to raise awareness and fund scholarships for dance education opportunities.
Conceived, created and brought to fruition on a Friday night — I had an idea for a shirt design that I wanted to produce for myself, which led to the idea of making a shop so I could raise money to pay for my expensive dance habit. When I realized that I was lucky to have a skill set that others who struggle to fund their passions do not, I decided to give all the profits above my event costs back to the community in the form of event passes, paid private lessons, and more.
It quickly grew from a local novelty logo to receiving international orders! Entering its second year, the brand is considering a shift to a more global name.
FUNKY FITNESS PDX
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A Portland-based fitness blog and associated social communities acting as a resource to encourage readers to discover alternative forms of fitness to foster a fun and inclusive lifestyle for everyone
While maintaining a previous blog about the challenges and community of military spouses, I found fitness exploration posts weren't hitting home with the current audience — so I started a whole new blog focusing on this new topic.
Within a year, I had nationwide connections with other fitness bloggers and multiple engagements with brands as an influencer. Through my influence with FFPDX, I also became a content contributor to the early blogs on BurnThis.com (a predecessor to ClassPass), and secured a writing agreement with the online racing magazine, ObstacleRacingMedia.com .
Additionally, I earned free access to nearly any gym in Portland in exchange for a review.
The blog is currently largely unmonitored but still receives search traffic daily.
